Storytelling on project development for advocacy purposes
“Storytelling for advocacy works because our brain is wired to remember narrations and is equipped to experience them as being told. It is the oldest and most powerful tool to affect change in society.
And personal stories detailing the challenges one faces are easier to connect with and bring out our ability to empathize with the storyteller. In this way, stories can influence people and help bring about change.
The art of storytelling for advocacy helps you bring out the importance of the issues that matter to your organization and how it relates to people.”
“The Art Of Storytelling For Advocacy Campaigns” by JASMINE SOMAIAH
In the framework of our long-running project “New Solution to Old Problems”, funded by EEA and Norway Grants, we want to use storytelling to raise awareness and bring good examples of local projects. We did this by contacting our partners in over 10 different countries in Europe and asked them:
What was your biggest achievement with the project? What was the most surprising to you in the project implementation? What was the biggest challenge and how did you solve it? How has this project affected you personally?
In other words, we have asked our partners and beneficiaries to tell us stories about the projects they have carried out. Not the reports (although this would come too), not the presentations. But to ask the beneficiaries, the members of the community from different countries to tell us a story about what they have done and could be replicated in other countries. We have collected all these stories and turned some of them into visuals to promote a bottom-up approach in funding.
The objectives of this project are:
– To raise awareness of the benefits of bottom-up approaches and community organizing to Roma inclusion through personal stories
– To gain an insight into the process of bottom-up project development through personal stories
– To highlight the successes of the project “New Solution to Old Problems”
We are now happy to share these stories with you.
This initiative has received financial support in the framework of the project “New solutions to old problems”. The project “New solutions to old problems – exchange of new type of approaches in the field of Roma integration” is funded by Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Regional Cooperation.