Call for Branding Agency Proposals for ERGO Network
Introduction
ERGO Network (European Roma Grassroots Organisations) is a European advocacy network that champions the rights of Roma communities across Europe. With members and partners in over 20 countries, ERGO Network works to combat antigypsyism, promote social inclusion, and ensure the active participation of Roma people in European society. To further strengthen our mission and elevate our voice, we seek a creative branding agency to help us redefine and enhance our brand identity.
Objective
ERGO Network is looking to develop a strong and cohesive brand identity that reflects our inclusivity, empowerment, and advocacy values for Roma communities. The chosen agency will work closely with us to design a fresh visual identity that will resonate with our stakeholders, partners, and the communities we serve.
Scope of Work
The selected agency will be responsible for the following deliverables:
- Logo Design: A new or refined logo that reflects our mission and values. Multiple formats should be provided for use across various platforms.
- Visual Identity: Design a comprehensive visual identity system, including a colour palette, typography, and design elements.
- Brand Templates: Create templates for presentations, letters, reports, social media posts, and official documents to ensure a consistent brand image.
- Brand Guidelines: Develop a detailed brand manual outlining the correct logo usage, colours, typography, and other visual elements.
- Optional: Discuss website design enhancements in line with the new branding
Target Audience
ERGO Network’s primary audience includes policymakers, Roma grassroots organisations, international NGOs, EU institutions, and the general public. Our brand identity must resonate with these diverse groups while reflecting the values of inclusivity, dignity, and justice.
Tone and Style
We seek a brand identity that communicates empowerment, professionalism, and trust. It should be modern, engaging, and adaptable across different media (digital, print, social media).
Submission Requirements
Interested agencies should provide:
- A portfolio showcasing relevant work, especially for NGOs or social impact organisations.
- A brief description of your approach to the project, including creative concepts and strategies.
- A list of deliverables, along with a timeline for the project.
- A cost estimate or detailed pricing breakdown.
- References from previous clients in the NGO or advocacy sector (if applicable).
Timeline
- Call Opens: 17/10/2024
- Submission Deadline: 23/10/2024 Midnight
- Selection of Agency: 25/10/2024
Budget
Please include a cost estimate for the project based on the scope outlined above. We are open to discussing adjustments based on the agency’s proposal and expertise.
Evaluation Criteria
Submissions will be evaluated based on the following:
- Creativity and originality in previous work
- Experience with NGOs or advocacy organisations
- Alignment with ERGO Network’s values and mission
- Affordability and transparency in pricing
- Ability to deliver within the timeline
How to Apply
Please submit your proposal via email to info@ergonetwork.org by 23/10/2024. For any questions or further details, feel free to reach out before the deadline.
We look forward to collaborating with a talented and passionate agency to create a brand identity that supports our mission and amplifies the voices of Roma communities across Europe.